![]() The A7R IV features Sonys newly developed 35mm full-frame back-illuminated CMOS sensor with 61 megapixels. Improved controls, higher resolution viewfinder, and improved ergonomics greatly improves usability and overall experience. Autofocus is greatly enhanced with improved algorithms in tracking and Real-time Eye AF reliability is improved thanks to enhanced weather/dust sealing, and a shutter tested in excess of 500,000 cycles. ![]() The A7R Mark IV, when compared to the previous gen A7R III, also sees improvements to usability, reliability and autofocus. The Sony Alpha A7R Mark IV is not just exceptional in shooting stills, but thanks to an intelligent and powerful BIONZ X processor the camera can record beautiful 4K video internally with no crop, and with S-Log3 or S-Log2 gamma curves or HLG (Hybrid Log-Gamma). The Sony Alpha A7R IV is a high performance, high megapixel mirrorless camera that features a large 61 megapixel full frame sensor capable of up to 15 stops of dynamic range, and wide a light sensitivity range of ISO 50-102400. Please see the link for more terms and conditions - Sony Easter Promotion & Cashback Terms and Conditions. Please Note that the 30% has already been discounted from the lens. ![]() Purchase this item between the 15th of March and the 30th of April 2022 and you qualify to receive a 30% discount on any ONE of the qualifying lenses from the above selection when adding the lens to your purchase.
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